Saudi Arabia: Saudi Arabia is an important market for Japanese video game producers, who could tailor their games to appeal to the region, according to one expert.

Koji Mikami, a professor at the Tokyo University of Technology who specializes in gaming technology, spoke about the Saudi industry’s potential during an event in Riyadh on Monday.

“In my opinion, Saudi Arabian gamers love high-quality games and are willing to invest in premium gaming experiences,” he said.

Mikami emphasized that Saudi gamers’ spending power makes the region a valuable market for Japanese game studios.

“I believe Saudi Arabia has bigger potential than other regions, and I hope Japanese game studios will develop games tailored for the Saudi market,” he added.

The comments were made at a seminar hosted on Monday by the Federation of Saudi Chambers in collaboration with the Japan Cooperation Center for the Middle East.

The event, part of the Saudi-Japan Vision 2030 initiative, explored market trends, gaming technologies, and potential partnerships between the two nations.

With Saudi Arabia rapidly becoming a global hub for gaming and esports, the seminar underscored the potential for Japanese developers to invest in the Kingdom’s booming industry.

Crown Prince Mohammed bin Salman is famously a keen gamer, and according to PwC, 67 percent of the population — or 23.5 million people — share his hobby.

The Kingdom is also investing $38 billion into the gaming industry through the Public Investment Fund.

Discussions at the event highlighted Saudi Arabia’s gaming market growth, with increasing investments in game development, esports, and localization.

The event also touched on opportunities for collaboration between Saudi and Japanese gaming companies in areas such as co-developing new IPs, technology exchange, and industry partnerships.

The event concluded with a panel discussion on the future of gaming, emphasizing the importance of knowledge-sharing, innovation, and cross-border partnerships to advance the industry.