Arab News
Arab news, Sat, May 24, 2025 | Dhu al-Qadah 26, 1446 |
Saudi Arabia launches global platform to shape future of tourism
Saudi Arabia:
Saudi Arabia has launched TOURISE, a global
platform connecting leaders in tourism, tech, investment, and sustainability, as
it positions itself to shape future travel policy and innovation.
The platform, officially introduced by Minister of
Tourism Ahmed Al-Khateeb, will serve as a year-round initiative to unlock
investment opportunities, address sector-wide challenges, and develop policies
to guide the next phase of global tourism growth.
The launch aligns with Saudi Arabia’s broader push
to become a global tourism hub, backed by major infrastructure investments,
streamlined visas, and high-profile events. In 2024, Saudi Arabia hit its Vision
2030 target of 100 million visitors — seven years early — with tourism now
contributing nearly 5 percent to gross domestic product.
Speaking during the virtual launch, Al-Khateeb
said: “Tourism is one of the most dynamic, connective forces in the world’s
economy, supporting one in ten jobs globally. But as the world evolves, the
sector must too.”
He added: “Whether adapting to technological
disruption and changing traveler expectations, to addressing the urgent calls
for sustainability and a more equitable approach to travel, TOURISE will be the
much-needed platform to shape the future of tourism.”
TOURISE will be supported by an advisory
board composed of global figures from the tourism, hospitality, and technology,
as well as entertainment and investment sectors.
According to the official press release, TOURISE
will also form working groups focused on key themes and will publish white
papers and global indices in collaboration with international organizations.
The first TOURISE Summit will take place in Riyadh
from Nov. 11-13. The event will explore four major areas: the role of artificial
intelligence in tourism, investment and business model innovation, travel
experience upgrades, and inclusive and sustainable tourism practices.
An Innovation Zone will spotlight emerging
technologies from both public and private sector firms.
An accompanying awards program will recognize
destinations and organizations that demonstrate leadership in categories such as
sustainability, digital transformation, cultural preservation, inclusive tourism
and workforce development.
Nominations for the awards are scheduled to open
on June 2, with winners to be announced on the summit's opening day.
“For this industry to evolve and reach its full
potential, public-private sector collaboration is critical to the continued
success of Travel & Tourism worldwide,” said Julia Simpson, president and CEO of
the World Travel & Tourism Council and a member of the TOURISE advisory board.